Leveraging key influencer marketing trends

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So we wanted to find out: How are marketers striving to differentiate their influencer strategies from the market? We looked at tactics through the lens of those who consider their influencer marketing effective against all others. Some key areas of focus stood out, such as unique content, creative campaigns, data-driven targeting, and an emphasis on long-term relationship-building.




In addition to insight around ways to make your brand stand out, you’ll find advice in the guide from TopRank’s own seasoned subject matter experts as well as top influencer marketing voices from the field.

“Most recently, working with creators on Instagram romania telegram data and TikTok channels in B2B to create fast, dynamic campaigns in support of business objectives has been gaining traction. Especially with the strong ROI we’ve been seeing and the fresh viewers we’re attracting.” – Angela Lipscomb, SAS

One critical part of differentiating your strategy while investing confidently is staying ahead of emerging trends. The 2025 B2B Influencer Marketing Report has you covered. Among other developing trends, we shine a spotlight on the use of AI for B2B influencer marketing, which is clearly establishing itself as one of those critical differentiators when done well.

Our research found, for example, that 44% of B2B marketers believe the use of AI to expand and optimize influencer content is the most important emerging trend in B2B influencer marketing today.