Facebook Hema Edgerank
Decay is a score based on time: newer posts have a greater chance of appearing in the news feed than older ones. This is of great importance to marketers. To ensure that as many fans as possible actually see the post, it is best to place it at a time when the target group actually uses Facebook. And well, that is not on workdays between 9 and 5.
Optimize Facebook Edgerank
With this information in mind and a healthy dose of common sense, you can now make better decisions when posting content to reach your fans. Using a number of practical examples, I will list a few tips for optimizing your Edgerank.
1. Increase the affinity between your page and your fans by regularly asking for feedback
Research by Facebook CMS supplier BuddyMedia shows that postings with question words iceland phone number list such as Where, When and Why have a dramatically positive effect on the number of likes and comments of a posting. Because all these likes and comments increase affinity, this also has a positive effect on the future reach of your messages. Therefore, plan a number of questions in your postings in the form of statements or debates in the run-up to a campaign or event. Don't be afraid to provoke a bit of discussion. If you notice that it works and that it improves your Edgerank and reach, make it part of your standard content planning to keep your affinity up.