Marketing research of the book trade market

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We present to your attention a study of the book trade market, conducted by specialists of the online bookstore of business and fiction literature www.bookroom.ru

Book market turnover

The book market as a whole:

The turnover of the Russian book market is about $1.5 billion (87 thousand titles or 3-3.5 books per person per year). The growth in 2002 malaysia whatsapp data (according to various sources from 9 to 15%), in 2003 - from 3 to 7%. The growth in 2004 was 5%. This corresponds to about 87 thousand titles published annually. Forecasts of book market experts indicate the continuation of the growth of the book market, only at a slower pace - about 3-5% per year for 2005-2006.

Book market online:

The share of e-commerce in the book market is estimated at 1.6-2%, that is, the capacity of the online book trade market is about $27 million.

Target audience

The target audience of online bookstores is men and women aged 20 to 40, 75% of whom place orders from the office. Income is average and high. These are people who do not have time to go shopping, but have access to the Internet at work. Often these are programmers, economists, translators, designers, lawyers - who need books for their professional activities. A certain share is made up of young people under 30, students who are well versed in prices and who pay primary attention to price. Another share of buyers are regional buyers.

Factors important for online store users:

1) The most important point is a wide range of products (17%) and short delivery (14%). It often happens that after choosing a product and making a purchase, it turns out that the product is not in stock or needs to be delivered for more than a month.