Kristin Luck from Decipher had a flashy Prezi presentation with a lot of figures about mobile usage to show that everything is increasingly moving towards mobile. Without repeating all the percentages, this is more than clear in daily practice. Just look around you in public transport, for example. I have been keeping track of it myself for a while and at least 60% of the people on a train are busy with their mobile or tablet. Therefore, researchers should also move in that direction.
So how do you set up a good survey that can be answered on a phone or tablet? Think about user-friendliness and speed. Of course, asking 50 questions is not done. But how many? There was a discussion in the room. Kristin pointed out that mobile users give shorter answers to open questions and that you should take that into account. Kristin then showed how she made a research questionnaire mobile friendly, and how you can approach this yourself. And how many questions can such a survey consist of? The tip is; stay under 15 questions cambodia phone number list That this is easier said than done, became clear from the exercise that Kristin gave during the workshop. It was a good idea to involve the audience a bit more. Because I myself largely research 'spontaneous' conversation data, it was also interesting to look at the other side.
Social media research: recording consumer behavior
This was the presentation that I personally felt most connected to. Jim Longo , managing director of iTracks in America, is, like me, involved in social media research (SMR). Jim had a well-structured presentation aimed at the more traditional researchers, in which he showed what SMR actually entails. Social scraping is his term for SMR. He showed how to deal with one of the bigger challenges within SMR, enormous amounts of conversational data. This was done using an example: what is being said about 'Aruba'. How the conversation is distributed across the different platforms, which topics come to the fore. How you can then discover in different ways what -depending on the research question- is interesting to delve into in more depth. And how you then explore and present the chosen topics.