The impact of communities still seems to be focused primarily on the community itself. The metrics on which community managers report are still primarily operational: 72 percent measure success based on community statistics. Only 14 percent measure success based on business objectives.
success
The survey shows that 50 percent of respondents have a budget available of up to 100,000 euros, of which no less than 42 percent have a budget available between 0 and 50,000 euros. Combined with the fact that no less than 89 percent of respondents are responsible for the community alone or with a colleague, the conclusion is justified that budgets for community management are still limited.
A striking observation is that 57 percent of respondents indicate that they find their budget austria phone number list sufficient. 22 percent of respondents believe that this budget should increase by a maximum of 50 percent of the current budget.
budget
Community managers primarily externally oriented
Respondents consider strategy and community development to be the most important, but also the most complex task. A large proportion of respondents (43%) indicate that they do not consider content creation to be part of their tasks. Only 40 percent consider it their task to achieve business objectives.