Enter the folder name in the format "Category_Function" at the beginning.
For example, "01_Form", "02_Video", "03_Video Ad", etc.
Create a folder at the start of a campaign or release and move the target tags, triggers, and variables
Create a dedicated folder for things that are used throughout usa whatsapp number data the project, such as "global variables" and "common triggers."
The key is to choose a name that is intuitively understandable to anyone .
2. Combining Folder and Workspace Management
In GTM, when editing tags, triggers, or variables, you make changes using the workspace .
Folders can share the same structure and contents not only within a workspace, but also with other workspaces.
What I recommend is to use folders for rough classification and then split up workspaces when it's time for maintenance .
Daily operations and minor modifications
To modify tags, triggers, or variables in an existing folder, switch workspaces and edit them.
After making changes, the changes are overwritten in the existing folder.
Large-scale renovations and additional measures
Create a new dedicated folder and keep it separate from other folders.
For changes with wider impact, work in a dedicated workspace and review with others before publishing.
3. Practical tips for using folders
3-1. Avoid creating duplicate folders
Having too many folders with similar names can be confusing.
Try to make it as clear as possible which folder a tag (or trigger) belongs to .
If you really want to manage your tags in multiple folders, you can duplicate tags and triggers and properly separate the uses for each folder.
3-2. Create a "general (common) folder"
Clicks, page views, and other items that are likely to be shared across multiple campaigns or pages can be easily viewed by storing them in a "Common" or "Global" folder.
For example, if you name it with an underscore at the beginning, such as "_Global (common triggers and variables)," it will be placed higher than other folders, which is convenient.
3-3. Review and audit timing
We conduct regular GTM audits and check that folders are properly organized before and after major updates.
If your folder divisions become too cluttered, refactor them as if you were doing a major cleaning, such as by reorganizing them by strategy.
Strict adherence to naming rules
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