Specific Uses in Web Analytics

[mdsojolh444]

4-1. Example of GA4 (Google Analytics 4)
In Google Analytics 4, page location and page path are treated as event parameters. Below is an example quoted from the official information.

page_location : the full URL
page_path + query_string : The path portion excluding the domain and the query parameters
page_title : The title of the page
On large-scale websites, parameters are often assigned to each product page, so using page_location allows for detailed analysis of campaign effectiveness and product groups, while using page_path allows you to see at a glance which category levels are popular.

4-2. Best practices for site operation
Tips for using Page Locations

Useful when you want to separate the analysis of pages with brazil whatsapp number data the same page path on different domains or subdomains.
When you want to measure traffic for each campaign by tracking URLs with parameters in detail
Tips for using page paths

Ideal for grouping content within the same domain by directory
Facilitate traffic comparison for each hierarchical structure ( /blog/, , /product/, etc.)/support/
For sites with many parameters, it is easier to view the results by excluding queries and collating pages together.
5. Benefits of Using Page Location vs. Page Path
When a beginner suddenly opens an access analysis tool, it is natural that they will be confused by the many similar-sounding terms. However, by knowing the difference between page location and page path and using them appropriately, you can see the status of your site from multiple perspectives.

Example of when you want to analyze differences by domain or protocol
: If your company's website is operated in multiple countries, you can understand the traffic to the site by country.
Example of wanting to know the current situation regarding visitors to each content hierarchy (category)
: /blog/Check the total number of pageviews for only the articles in a folder and analyze which themes are popular.
Evaluating campaigns tagged with parameters
Example: Using URL parameters for newsletters to measure click-through rates and purchase rates in detail.
In both cases, it will be difficult to achieve unless you properly understand and set the page location and page path.