Generative AI in Social Media Header

[fomayof928@mowline]

Note: The application screenshots in this article are merely examples of the features in context and are not intended as recommendations or purchasing advice.
More and more companies are using generative AI to produce the content they share on social networks. Half of Italian content workers surveyed by Capterra say that AI tools perform better at generating content than humans. We show you what your company should do to take advantage of this technology without risking your brand reputation.


In this article
Generative AI creates better performing content than human-made content
3 Challenges Businesses May Face france number data AI in Social Media and How to Overcome Them
More than seven out of ten companies have policies in place for the use of generative AI
How will companies emerge from the generative AI dark ages?
In 2024, it is certainly not news that a large part of the content visible online is created through or with the help of generative artificial intelligence . The Capterra study “GenAI for Social Content 2024” goes in this direction: according to the study, 4 out of 10 Italians who deal with content in their work say that at least 50% of what is published on the social media of the company they work for is created by generative AI systems.*

Given the continuous use of this technology, Capterra wanted to analyze how companies use it when creating content for social media, examining possible actions to use it in the right way and how to avoid possible risks. To do so, 1,680 employees were interviewed globally from companies that use generative AI to create social content for their company at least once a month, including 102 in Italy.