How RTS is experimenting with sending news on WhatsApp with its podcast Le Short

[Shishirgano9]

And here is the scarcity caused by the ban, the censorship that we thought was forever reserved for the aisles of an archaic museum, resurfacing. As every time in the history of this power struggle, the maneuver is brought to light, debated, and pushes for a counter-offensive. It cannot stop there. The image is no longer this force of instantaneous truth. It questions itself, examines itself, cross-checks itself. We know it is capable of misleading a multitude. It can destroy. We also know it is indispensable, unaltered by a few random protective measures.

In more than a century we have therefore moj database educated ourselves in the image, but everything happens as if we were only at the beginning.

It is that the image has its memory. To face the questions of the day, this memory is an imperative. However, it remains largely to be written, absolutely necessary to better understand what we want to defend.

journalism
November 27, 2020
Reading time: 5 min
Share

By Barbara Chazelle, scientific collaborator at the Academy of Media and Journalism (AJM) of the University of Neuchâtel. Post originally published on the EJO platform and presented as part of a partnership with Méta-Media.

Like many media outlets, Radio Télévision Suisse (RTS) has been thinking about rejuvenating its audiences for a year now and has launched several working groups whose mission was to come up with new formats to reach the under-35s. This initiative has resulted in Le Point J , a daily podcast that explores a current topic, Le Rencard , a daily Story meeting on Instagram, and Le Short , a morning podcast sent to its subscribers via WhatsApp.