Monitor your data and measure results

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In other words, these tools give you the power to capitalize on organic interactions for more conversions down the line.

The common thread between combining your paid and organic social strategies is data.

No matter how you slice it, social ads can get pricey. For the sake of your ROI, it’s to your benefit to have a consistent pulse on your social data—before, during and after your paid campaigns.

Keeping an eye on specific metrics will ensure that you ig data r paid social media strategy is working in harmony with your brand-forward organic approach. And monitor these chosen metrics in one place. Consider adding paid metrics—like click through rate, website visits and conversions—to look at alongside organic social metrics to see how the two strategies work together.

That’s precisely why Sprout’s custom reporting options are a game changer for brands. With My Reports in Sprout’s Premium Analytics, you can add multiple visualizations to a single report and filter individual charts by a variety of different metrics, tags and content types. Use it to elevate the metrics that matter most for your strategy in a single, easy-to-interpret report.

A screenshot of the custom report builder in Sprout Social. The report features a Performance Summary table that features metrics including impressions, engagements and post link clicks.
Organic and paid social go hand in hand