Coca-Cola and Lip Smackers co-branding products

[shaownhasan]

This co-branding partnership has been a Millennial favorite since the ’90s and doesn’t look to be letting up any time soon. Some brands last through the test of time—try to see if you can partner with one that seems to be just as lastingly popular.

Hershey’s and Betty Crocker
We already mentioned that ingredient co-branding types are home owner data popular—here’s another one in a similar vein. Betty Crocker is a brand famous for its cake mixes, frostings and other types of desserts that are ready to be made at home. The brand partnered with Hershey’s to create cookie mixes, cupcake mixes and cans of frosting based on various Hershey’s desserts.

As we can see below, some of the favorites included Reese’s, Hershey’s Cookies ‘n’ Creme, Hershey’s Chocolate Chunk and Almond Joy.

Betty Crocker and Hershey's co-branding mixes
Because both brands specialize in sweets and desserts, a co-branding partnership like this makes perfect sense. When you consider which brands you might want to partner with, make sure it’s one with a complementary or similar product—though not a direct competitor.

For example, you’d never see a co-branding partnership between Hershey’s and Nestle because they essentially sell the same product. That type of collaboration wouldn’t make sense. But Hershey’s and Betty Crocker create a beautiful conglomeration of two different worlds of desserts—cookies/cake and candy.

Clorox and Proctor & Gamble
This is a bit of a loaded example simply due to the sheer number of brands under both the Clorox name and the Proctor & Gamble name. However, there are a couple of well-known co-branded products thanks to this partnership.