Too much data

[fomayof928@mowline]

My clients often send me reports from their previous SEO company, expressing that they had no idea what they were getting for their money. Here are some common complaints I see with these reports:

Excessive use of marketing lingo (“bounce rate,” “CTR,” etc.)

There is no representation of what impact the work done had on the business (did it get them more customers?).
If a small business owner is giving you hundreds or croatia number data of dollars each month, how do you prove to them that they are getting value for their money? There is a lot to dig into on this topic—I have included six full pages on it in my training. Today I want to share some of the most successful tips that I use with my clients.

1. Stop sending automatic Google Analytics reports.
If the goal is to show the customer what they’re getting for their investment, you probably won’t be able to achieve that by just sending out an analytics report every month. Google Analytics is a powerful tool, but it only feels great to you because you’re a marketer. Over the past year, I’ve seen several monthly reports that have left my head spinning — it’s just too much data. The average SMB won’t be able to look at these reports and figure out how their bounce rate is going down, which means you’re doing a great job at SEO.

2. Make conversions the focus of your report