How to identify spam reviews.

[fomayof928@mowline]

Here are some basic tips:

Strange patterns:
The reviewer's profile indicates that they have visited many geographic locations at once. Or, they have a habit of giving one business a 1-star review and its direct competitor a 5-star review. While none of this is positive evidence of spam, consider these as potential red flags.

Strange language:
Multiple 5-star reviews that praise the business colombia number data by name (e.g., "Bill is the greatest man ever to walk the Earth") can be fishy. Pay attention if the politeness is going too far.

Strange time:
Over the course of a few weeks, a business can go from zero reviews to 30, 50, or 100. Unless the onslaught of emotions is caused by something big happening in the national news, chances are good that the company has initiated some kind of program. If you suspect spam, you'll need to investigate whether the reviews seem natural or could be due to some kind of compensation.

Odd numbers:
The sheer number of reviews a business receives is not necessarily correlated to its geography or industry. Some business models (restaurants) legitimately receive hundreds of reviews per year on a given platform, but others (bars) are unlikely to have the same pattern. If one of your competitors has 5x more reviews than is typical for your geo-industry, this could be the first sign of spam.