7 SaaS CTA Examples to Boost Conversion

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A well-crafted CTA can make all the difference in your conversion rates. It’s the natural connector that transforms a potential customer’s interest into decisive action.

They come, they click and they act.

A compelling CTA can convert visitors into buyers. As long as you approach it the right way.

Today we're not just going to talk about CTAs. We're going to do much more: we're going to show you examples of not-so-obvious CTAs that can make all the difference in your strategy.

But, speaking of differences... let's start with another one.

What is the difference between BOFU CTA, MOFU CTA and TOFU CTA?
If we had to give a CTA (call to action) a role in a play, the BOFU (Bottom of the Funnel) CTA would undoubtedly be the star, offering the final, persuasive dialogue that seals the deal.

It’s the decisive moment when your audience (your potential customers) is compelled to take action, having been guided through your product or service narrative. This CTA is direct, specific and tailored to trigger a conversion, often by offering a free trial, demo or compelling discount.

In contrast, MOFU (Middle of the Funnel) and TOFU (Top of the Funnel) CTAs perform supporting functions, each crucial in their own right:

The TOFU CTA is the icebreaker, as it initiates the first belarus phone number list
interaction with potential customers. It is informative and engaging, often offering educational content such as eBooks or webinars to spark interest.

The MOFU CTA, on the other hand, is the bridge between initial curiosity and final decision. It nurtures the potential customer, often through case studies or free samples, subtly directing them towards the BOFU.

Each CTA has a unique charm and purpose, all aimed at achieving a seamless journey from awareness to conversion.

SaaS CTA Examples That Move the Needle
Below are some examples of CTAs that have caught our attention recently.

#1 Luzmo - demonstrate time savings

Luzmo - demonstrate the time savings
In Luzmo’s case, their BOFU CTA stands out for its strategic placement and dual focus in this article on integrated analytics . Unlike the rest of the article, where CTAs are noticeably absent, this one is placed below and can serve as a direct gateway to the test.

What makes it particularly effective is its dual nature. It offers two distinct paths: “Try for free” and “Book a demo.” This approach appeals to several types of users: those who prefer an immediate hands-on experience with the product and those who seek a more guided exploration through a demo.

Furthermore, the CTA is universal in its appeal.

It is not limited to a specific segment of users, but opens the door to a wide range of potential customers. This universality ensures that it does not alienate any part of the audience. Offering a quick start (“in less than 15 minutes”) also addresses the user’s desire for immediate gratification and effectiveness, which is a powerful motivator in the decision-making process.

This CTA effectively captures the essence of Luzmo’s offering and encourages immediate action.

#2 Capsule: No need to be obvious

Capsule
Capsule’s BOFU CTA on this Quickbooks CRM integration page exemplifies a nuanced understanding of conversion paths.

It highlights that not all CTAs need to lead directly to a signup or immediate conversion. By inviting users to start a free trial through the Quickbooks Marketplace, Capsule aligns its offering with an established platform.

This approach subtly redefines the meaning of conversion.

For Capsule, in this case, the primary goal is NOT just to get a direct signup, but to integrate their CRM solution into the user’s existing workflow with Quickbooks. This strategy recognizes that conversion is a subjective term and varies from company to company.

And in this case, Capsule’s CTA addresses a specific pain point for its target audience , so the proposition is automatically more compelling. It’s a reminder that conversions are also about creating value and relevance for the user, which in turn drives the desired action.

#3 Instantly: Make images clickable

Instant homepage
Instantly's approach to their BOFU CTA is innovative and easy to use.

In their post about the best lead finders , they have implemented a CTA not only in written format, but also as a clickable element under an image. This dual method caters to different user preferences and increases the likelihood of engagement. When users click on the image, they are seamlessly redirected, improving the user experience. Hassle-free.

The placement of this CTA within the article is natural and unobtrusive, blending well with the rest of the content and the alternatives presented. It doesn’t interrupt the reader’s flow, but rather complements the information being conveyed. This subtlety in placement ensures that the CTA isn’t perceived as overly aggressive or out of context, which can put off potential customers .

The effectiveness of Instantly’s CTA lies in its ability to engage users across multiple formats and its strategic positioning within the content.