Strategy
If your organization does not have a fully baked social media strategy, this is one area where agencies can really help. Find an experienced agency that has designed corporate-level social strategies for clients like yours. Ask for examples and references. Look for a partner that has experience that is applicable to your company, your industry and what you do.
Content creation
Unless you’ve been blessed with an in-house creative team, amazon data one of the most valuable things an agency can do is free up your social media folks to do social and not make six versions of every post. This can also be a great area for agencies if you have video, animation, graphics or other more sophisticated content needs.
I am a big fan of what I call the “air traffic controller” role on a social media team. That’s the person who watches the entire flow of content going out on your channels and serves as the final check and gatekeeper. This is a role an agency can fill if needed.
Governance
One area that often falls between the cracks is governance—basically control and security of your social media accounts. While this is important for any company, large enterprises are especially at risk. A hacked account can mean a ton of brand damage as well as a crisis to manage that is of your own making—the worst kind of crisis there is. Unfortunately, many social media teams are just stretched too thin to make this a priority, and it’s an area where an agency might be able to help.
Paid social
It’s no secret that paid social media is a whole other can of worms, and is increasingly a specialized area of expertise. If you don’t have a paid expert on your team, it might be something to outsource—to the right agency.