Why brand identity matters so much for companies today

[shaownhasan]

Consider how consumers can’t stop buzzing whenever a company goes through a rebrand on social. Logo revamps and updated font regularly cause confusion or controversy. These details matter no matter how small they might seem.

Beyond that, the business impact of your identity can’t be overstated. Let’s nurse database quickly review the big-picture value of building a brand identity.

A distinct brand identity makes you easier to remember
Consumers are browsing more brands and bouncing between more platforms than ever before. Attention spans are seriously limited. We only have so much bandwidth to browse and follow even our favorite companies.

Food for thought: consumers say the best brands on social media create memorable content (39%) and have distinct personalities (33%). Anything you can do to stand out from a sea of competitors is a plus.

With a strong identity, consumers are likely to say “Oh, I remember them” whether they see your logo or tagline. This applies to platforms including Instagram, TikTok or even Google.

Bold identities grab consumers’ attention
No brainer, right?

Chances are you’ve come across an Instagram ad and were intrigued solely based on a brand’s logo or unique packaging. That’s the power of identity in action.