Different Stages of eWOM

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Publicity
Its main focus is enhancing product visibility and awareness by shaping media attention. It helps in building brand reputation and crisis management.

Social Media Marketing
Social media has become one of the most popular electronic word-of-mouth marketing channels. Brands create marketing campaigns and run them strategically to encourage WOM through social media. Statistics reveal that 71% of consumers are more likely to buy a product based on social media referrals.

Blogging
This includes writing blogs and posting them on different online platforms for malaysia phone number list public view. Blogging enables brands to spread awareness about their products and services and build trust in consumers.


There are mainly three stages of eWOM. Here is a look at the same:

Creation – Brands need to create different types of eWOM marketing using effective strategies.
Exposure – The next stage involves acquainting the consumers to eWOM communication. Efforts must be made to create exposure, or else it won’t work.
Evaluation – When the consumers get the eWOM message, they evaluate and consider it while making a buying decision.
While the brands create eWOM publicity, they involve the consumers who then take on the role of spreading brand information. The consumers become eWOM receivers as well as senders.

How Can Businesses Utilise the Power of eWOM?
Businesses can use the power of eWOM mainly by leveraging social media platforms. Other types of eWOM marketing including buzz marketing, emotional marketing, viral marketing, and blogging must also be used to build a positive image about the brand and attract consumers. Businesses must also use eWOM tools and strategies effectively.