6. Leverage influencer partnerships

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Consider working with reputable content creators who are popular with your target audience to promote your brand, product or service. Partnering with influencers attracts leads from the social media content your target audience is already consuming. This type of content helps you expand your reach and drive engagement by partnering with someone your audience trusts.

For example, Home Depot partnered with DIY influencer Nickell Morgan advertising data of @simplyhandmade for an Instagram video where she created lawn games with the brand’s products.

https://www.instagram.com/p/CtrFwi8sdPU/

Content creators and influencers also provide a form of social proof. They connect your sponsored message seamlessly into their content, helping it reach audiences who might otherwise actively click away from an ad.

7. Host a virtual event or social media conference
Virtual conferences and events are a great way to attract a highly relevant audience while establishing your expertise and authority in the field. They’re also great for generating leads on social media since people must provide their info to sign up or join the conference.

Host a virtual conference on topics that intrigue your target audience and relate to your brand’s expertise. Use the event to discuss trending industry topics, provide actionable tips and invite influential speakers. Plus, generate plenty of content by posting on social media while the event is live or repurposing content into lead magnets later.