What are the best networks for edutainment content?

[shaownhasan]

Each network offers the opportunity to connect with your audience through edutainment content. But let’s review some stats you should be aware of, by network.

Instagram
Instagram is used by 84% of social media users, the most student data of all networks. The main reason for scrolling on Instagram is to connect with friends and family and alleviate boredom. You can use this wide appeal to incorporate edutainment content on Instagram. Static images and short-form videos under 15 seconds tend to perform the best. Instagram is also the top social media channel for product discovery.

Sprout Social data visualization showing top social media channels for product discovery and the types of brand content social users are most likely to interact with on Instagram. Instagram, Facebook and TikTok are the top channels for product discovery. Short-form video less that 15 seconds and static posts earn the most interaction on Instagram.
YouTube
Over three-quarters (78%) of all social users have a YouTube profile. We found that entertainment content is the #1 thing social media users want brands to prioritize on YouTube, followed by educational product information.


51% of users saying they’re most likely to engage with brands’ long-form videos. However, YouTube Shorts shouldn’t be ignored as consumers say 31-60 second videos are their second choice when consuming brand content.

Sprout Social data visualization showing what social media users want brands to prioritize on YouTube. Entertaining content and educational product information are ranked #1 and #2. The visual also shows the types of brand content consumers are most likely to interact with on YouTube. Long-form video content over 60 seconds is the top content type, followed by short-form video 31-60 seconds long.
TikTok