In terms of consumers' attention to products, the keywords such as moisture-proof, not easy to break, no fluorescence, soft and skin-friendly have high attention; in terms of keyword growth, disposable face wash cloth, sterilization and hygiene, hanging paper towel, 100% cotton, eco-friendly and no glue have increasingly attracted consumers' attention.
In terms of paper towels, many consumers directly choose brand search terms to find suitable products. Brand strength has become the main factor in consumers' purchase decisions, followed by the type of paper towels, packaging shape, number of layers, applicable scenarios, raw material composition, etc.
For repeat purchasers, it is important to pay attention to the material, appearance, use experience, performance, etc. of the product. In terms of material analysis, such as comfortable and soft, thick sweden number data material, suitable thickness, strength, texture, etc., all of these are positive feedback from consumers. In terms of key factors that may negatively affect repeat purchases, consumers of high-value paper towels will be more sensitive to odors, and consumers of low-cost paper towels will be more sensitive to specifications and sizes.
3. Wet Wipes Trends
In terms of consumer attention to wet wipes products, the number of people who directly search for brands is high, and brand loyalty is strong. In terms of purchase factors, more than 90% of consumers will indicate brands as the first choice, followed by the number of pieces, package shape, fragrance, etc.