What is Yandex Direct's YAN?

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Based on our own experience and tests, we have become convinced that YAN in many business sectors shows more effective results in terms of cost per application, when compared with Yandex search advertising. Let's talk specifically about YAN:

Content:
How does YAN work?
Advantages of advertising in YAN
What does advertising in YAN look like: examples of ads
Advertising efficiency in YAN
For Internet users, YAN is a network of sites that have passed t uk telegram data he “suitability” test and received the right to place Yandex.Direct advertising blocks on their resources.

For an advertiser, YAN is the place where his ads are shown if he enables impressions in networks.

How does YAN work?
Advertisements on search partner websites are shown to users who are interested in specific products or services – for example, if a user reads articles about irons, they will be shown an advertisement offering to buy an iron. For example, if a user entered the phrase “everything about irons” in Yandex search, but did not click on your advertisement on Search, but went to read articles on the topic of interest on websites from organic search results – such a user will also see your advertisement.

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All you need to do is enable network impressions in your campaign settings, select a bid strategy, and your ads will start showing:

Enabling impressions in networks