How to get into special placement

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The special placement block consists of 4 positions. The distribution of ads by positions occurs as a result of an auction in which the CPM indicators of participating advertisers compete.

The higher the CTR, the click-through rate, the less money will be needed to show in the first position of the special placement. If the advertising campaign is new, Yandex.Direct does not yet have information about clicks and ad impressions, the system will use the predicted CTR when distributing positions.

Here, a vague indicator is also taken into account - the quality indicator turkey telegram data . But Yandex talks about a lot of factors that are included in it - the relevance of the key, the ad's compliance with the request, the availability of the offer on the page, statistics, etc. But let's note the main thing - the attitude of Yandex Direct to your resource based on the results of advertising campaigns. If you have super karma, but the initial click price will be reduced several times☺

The easiest way to get into special placement is to raise your rates.

Previously, in the Direct interface, rates were set depending on the special placement location that the advertiser wanted to occupy:

1st special accommodation
2nd special accommodation
entrance to special accommodation
Due to recent changes in Yandex.Direct bidding, rates are set based not on display location, but on traffic volume. Draw an analogy - the highest volume of site traffic - getting into special placement.

Increase bids manually by going through each keyword in ad groups or automatically for all keywords on a page. So, if you are happy with getting 75 clicks on your ad, set the bid to 197.10 rubles. In this case, 168.40 rubles will be debited per click.