Brunoyam – Contextual Advertising Specialist

[nusaiba130]

The online course “Contextual Advertising Specialist” from the Brunojam school offers comprehensive training in working with contextual advertising in Yandex.Direct and Google Ads. The program is designed for beginners and covers all aspects of the profession: from target audience analysis to advertising campaign automation. The course lasts 5 months and includes 7 modules aimed at developing practical skills in the field of Internet marketing.



The program begins with studying the basics of contextual advertising, singapore telegram data including principles of operation, types of advertising campaigns, and competitor analysis. Students then move on to practical aspects of working with Yandex.Direct and Google Ads, studying the platform interfaces, creating campaigns, and various promotion strategies.

The course places special emphasis on working with keywords, creating effective ads, and setting up targeting. Students learn to analyze the target audience, formulate a unique selling proposition (USP), and structure advertising campaigns to achieve maximum efficiency.

An important part of the training is mastering web analytics tools. Students study Yandex.Metrica and Google Analytics, learn to set up goals, work with reports and optimize advertising campaigns based on the data received. The course also includes modules on retargeting, working with advertising networks (YAN and KMS) and process automation.

As part of the course, students acquire skills in calculating and distributing advertising budgets, conducting A/B testing, and evaluating the effectiveness of advertising campaigns. They also learn to work with various metrics, such as CR, CPA, CPO, and ROI, which allows them to optimize advertising and increase its profitability.

The practical component of the course includes creating and launching real advertising campaigns, which allows students to apply the acquired knowledge in practice and create a portfolio. Upon completion of the training, graduates receive an electronic certificate and can count on assistance in finding employment from the Brunojam career center.