Both crowdsourcing and co-creation can be used effectively to generate qualitative and feasible ideas. This became clear during the second meeting of The Next Cocreator in 2012. During this meeting, theory was again linked to practice using presentations and practical cases.
On Friday afternoon, June 1st, the ' in the Experience Center of Wolter and Dros in Amersfoort with the theme " Ideation in co-creation ". The question was asked: how do you increase the number of qualitative, feasible ideas with co-creation? We hoped to answer this question by - after the necessary theory - working on 2 cases that could use a new business model. It was an inspiring afternoon with new insights about crowdsourcing, co-creation and how you can come up with new business models with it.
Crowdsourcing and co-creation
Joyce van Dijk , Dialogue Manager at MWM2, provided us with the necessary theory netherlands telegram data Because the theme this time was about idea generation, she saw the opportunity to address the much-discussed discussions about the differences between crowdsourcing and co-creation.
Crowdsourcing, a term coined by Jeff Howe , has the following characteristics: you can gather a lot of input quickly and work with an unlimited and diverse group, within a framed assignment or task that is of short duration. It is ideally suited for generating a lot of ideas and for evaluating those ideas.
How can you use co-creation in the different phases of product innovation? In 2012, The Next Cocreator will explore these possibilities in depth via 4 sessions. The Next Cocreator is a community of practitioners who want to further develop the field of co-creation together. The next meeting will take place on 21 September, where the next step will be taken: developing innovative concepts with co-creation. Do you want to be there too? Register here for the next Next Cocreator session and become a member of the LinkedIn group .
Also read the report of the first meeting on gaining insights and perspectives with co-creation.