Trend forecaster Li Edelkoort confirmed it again a few weeks ago in Zomergasten : the 'me era' is over. It's about the 'we' and the community in which the 'me' participates. The same goes for the use of media content. Content is no longer just used for personal entertainment. People are looking for content that profiles them within their own community and inspires others, in order to strengthen connections within their own network.
And that's what people are all about: strengthening the connections within their own community. We love sharing images that influence, inspire and preferably encourage others to take action. If you can respond to this need as a company or brand, you show that you understand your target group. Conversely, the target group appreciates and accepts you as a brand faster and is more willing to actually start the conversation. Provide content in the form of images and 1+1 = 3.
What images do people like to share?
Before people share images, they first search. They search for images that feed them in a france telegram data specific information need at a specific moment. People then share content, and with that also images, that are relevant to them. You are relevant when you take the following elements into account:
1. Create images that move people emotionally
Funny images do particularly well, people like to be entertained. But of course you can also play on other emotions.