By releasing an API and consciously building a relationship with developers, Bol.com has the most affiliate API users (affiliate marketing is relationship management). This leads to interesting collaboration models such as the app ' Blits ' or the website ' My wishlist '.
my wishlist
After the break, the afternoon was resumed by Joris Stigters of Wehkamp.nl. The team leader internet marketing of the no. 1 E-tailer in the Netherlands (Source: Twinkle100 ) gave the attendees insight into the ROI management oman telegram data of your internet marketing channels. At Wehkamp, a leverage figure is central within each channel (SEA, Affiliate Comparators, etc.) according to the calculation 'Gross demand / Costs'. This allows you to manage which groups need to be pushed or slowed down at product group level. The available data therefore determines where extra budget is shifted to maximise the ROI. However, this does not apply to every channel; for example, display is used to manage more branding and awareness instead of ROI by definition.