The most common mistakes made when tagging links

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Campaign tagging is a great way to analyze the effectiveness of many marketing activities. But that’s only true if you do it right. Avoid these mistakes:

Using capital letters and Polish characters
Google Analytics distinguishes between upper and lower case letters, so if you use them interchangeably, the tool will display two different results. And there is no need to analyze campaigns marked as “Facebook” and “facebook” separately.

The same applies to Polish characters. Let’s say you publish an article cambodia telegram data on the “Życie Warszawy” portal. In such a case, you should also choose one version – preferably “zycie_warszawy”.

Tagging internal links
You should never tag internal links.

Imagine that someone clicks on a link in your newsletter and goes to your website. While there, they click on a banner with a tagged link. At that point, Google Analytics identifies them as a new user who found their way to the website thanks to the banner. In other words, we are dealing with traffic source overwriting.

No rules on tagging
If you use different names for the “medium” and “source” sections every time, you will probably quickly get lost in your analytical activities. Remember that consistent adherence to the strategy is the basis.

The correct tagging structure looks like this, for example:

yourdomain.pl?utm_source=social&utm_medium=facebook&utm_campaign=wyprzedazy ...