Will MillsThe evening started with the presentation of Will Mills . Will is director Music & Content at Shazam Entertainment . Shazam is a popular app for smartphones to tag music. With 250 million users worldwide and a growth of 2 million per week, you can assume that almost everyone has heard of Shazam. Almost every smartphone user has used the app to tag music from, for example, the radio. By having the app analyze the music, the user is shown which song is being played, which artist this song is by and which album this song is on. Many users will also know that you can share this tag via various social media channels such as Twitter and Facebook, but that is where my knowledge actually ends.
In his story, Will took us into the much larger world behind the Shazam Entertainment app. Who knew that they generate a turnover of 300 million dollars in digital goods per year? Songs that are tagged can also be purchased in online stores such as iTunes and this is also done en masse. In addition, Shazam has proven to be a yardstick for predicting songs that will become a hit. Songs that are trending on Shazam almost always become a hit in the charts and therefore provide insight into the popularity of songs. Will even dares to go so far and say that 85% of the best selling songs could be predicted with Shazam data, with an average delay of 33 days before these songs actually become hits.
Shazam
In America, Shazam is much further along and the organization has now also rolled cambodia telegram data out Shazam for TV. At major TV shows or TV events such as American Idol, The Grammys and the opening of the Olympic Games, viewers could tag the music in the shows. Viewers who tagged the opening ceremony of the Olympic Games in London received the tracklist of all the songs that were played in the ceremony as a result. These songs could then all be purchased in the relevant music stores. During the half time of the Super Bowl, 40% of the TV ads could be tagged with Shazam and a free single by LMFAO could be downloaded using the Shazam tag. Shazam is all about discover, interact, acquire & share. Their goal is “driving media engagement” and because of this, Shazam searches every nook and cranny of entertainment. Their live TV event applications all contribute to creating a total experience, which results in higher user involvement and more targeted advertising.