Local search today

[fomayof928@mowline]

So I hope these tips are helpful. Get to know your data a little better. It will love you for it. Thanks. Over the past year, local SEO has been undergoing a startling and near-constant pace of change. From the explosion of new Google My Business features to the ever-increasing emphasis on the importance of analytics, it’s almost too much to keep up with cameroon number data On today’s Whiteboard Friday, we welcome our friend Darren Shaw to explain what local is like today, weigh in on key takeaways from his 2018 Local Search Ranking Factors Survey, and give us a glimpse into the future, according to local SEO experts.



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Video transcription
Hey, Moz fans. I 'm Darren Shaw from White Spark. I'm Darren Shaw from , and today I want to talk to you about local search ranking factors. So this is a survey that David Mayhem has been running for the past ten years. Last year, I took it over, and it's a survey of the top local search practitioners, about 40 of them. They all contribute their answers, and I aggregate the data and say what's going on in local search. So here's what local search practitioners think, and I'll kind of break it down for you.


So these are the results of this year's survey. We had Google My Business factors at about 25%. That was the biggest piece of the pie. We had review factors at 15%, links at 16%, on-page factors at 14%, behavioral at 10%, referrals at 11%, personalization and social at 6% and 3%. So that's basically the makeup of the local search algorithm today, based on the opinions of the people who participated in the survey.