User profiling
The countdown to the long Black Friday and Cyber Monday weekend has begun. This year, Black Friday weekend begins on November 29 and runs through Cyber Monday on December 2.
In a few days, online stores and shops will be flooded with promotions and discounts for consumers who have been looking for the best deal for some time now.
Email marketing campaigns, ADS ads, social media activities, in-store engagement : there are so many channels and tools to implement to win Black Friday and Cyber Monday marketing strategies , but there are two key areas list of real mobile number database that are essential to stay focused on, profiling and personalization .
Despite the certainly unfavorable economic context, this year again, forecasts for Black Friday and Cyber Monday purchases tell us that they will continue to grow and will not stop.
An increase in average spending is also expected for Black Friday 2024. As we know, many consumers show a higher purchase intention than at other times of the year.
A greater willingness to spend, but not only that: in fact, on this Black Friday 2024, new technologies applied to the sales process and especially artificial intelligence will play a crucial role.
Great deals, but also enriching and valuable customer experiences: even on Black Friday and Cyber Monday, consumers are not giving up on personalized browsing, purchasing and engagement experiences , and one in two customers hopes that artificial intelligence will help brands get there.