Final Thoughts on the Best Email Marketing Tool for Businesses

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Key features:
Drag-and-drop email builder: Easily create visually appealing email templates without any coding knowledge.
Email Automation: Automate your email marketing workflows, such as welcome series, abandoned cart reminders, and triggered campaigns.
A/B testing: Test different elements of your emails to optimize performance and drive better results.
Contact Management: Organize and manage your contact lists, including segmentation and personalization options.
Analysis and reporting: Track key metrics like open rate, click-through rate, and conversion rate to measure campaign effectiveness.
Integration with Zoho Suite: Seamlessly integrate with other Zoho applications like CRM, SalesIQ, and social media for a unified marketing solution.
SMS Marketing: Send SMS campaigns to your contacts for targeted reach and instant engagement.
Pros
Comprehensive feature set: Offers a wide range of features, including email automation, A/B testing, and contact management.
User-friendly interface: The drag-and-drop email builder and intuitive navigation make it easy to use for users of all skill levels.
Integration with Zoho Suite: Seamlessly integrates with other Zoho applications to provide a unified marketing solution.
Excellent Customer Support: Provides friendly and helpful customer support to help users with their needs.
Disadvantages
Steeper learning curve: While the interface is generally user-friendly, some advanced features may require a steeper learning curve.
Limited customization options: While the drag-and-drop tool offers flexibility, there may be limitations when it comes to advanced customization options for very complex email designs.
PRICES

Below are the prices (billed annually) of the various packages offered by Zoho Campaigns based on 500 contacts. Prices change as the number of contacts increases:

Forever free plan
Standard: $3 per month
Professional: $4.50 per month
Ideal users: Businesses of all sizes.

Hubspot Alternatives: Comparison Chart
Company free plan Starting price for a paid plan Best features
MailChimp Yes $13 per month Automated email campaigns and audience segmentation
Klaviyo Yes $45 per month Designer and automated flows
Constant Contact No $12 per month based on number of contacts Email marketing and social media management tools
GetResponse No $15.6 per month for 1,000 contacts Automation and webinar creator
Active campaign No $15 per month for 1,000 contacts Easy-to-understand messages
Pipedrive No $14 per seat per month Sales assista switzerland mobile database nt and emailing tools powered by artificial intelligence
Zoho Campaigns Yes $3 for 500 contacts per month Comprehensive feature set
Choosing the right alternative
While this guide outlines seven of the best HubSpot alternatives on the market, each offering something unique to the user, it's crucial for business owners, marketers, and agencies to think about their email marketing goals, budget, and the tools they need to grow. This guide will help them make an informed decision.

While HubSpot offers fantastic email marketing capabilities, its price can be a huge barrier for most small and medium-sized businesses. Fortunately, there are many alternatives on the market that offer both basic and advanced features for less money.

The key thing to remember is that email marketing tools are not a one-size-fits-all solution. You should consider experimenting with different platforms to see which one works best for your business. Also, be sure to read our blog on best practices for website popups to help increase conversions.

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