For audiovisual media, in the midst of an accelerated

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A much smaller proportion of Gen X (27%) and Baby Boomer and older (21%) social media users have engaged with climate change content in any of these ways. TikTok understands that climate drives engagement among its users and is highlighting its green activities at COP27. Screenshot of TikTok website Screenshot of TikTok website A new Green Deal for the media Dozens of major global companies – from banks to industrial heavyweights – have made bold climate statements, justified by cheap renewable energy offsets that do not counteract global warming.


digital transformation between TV, catch-up, SVoD, TVoD, BVoD, AVoD, FVoD, HVoD, FAST, VoL, Social Video, Web0, Web1, Web2 and Web3, the question of their ecological impact is now being asked. Eleven vk database years ago, a BBC engineer had the idea of ​​recording their carbon footprint, and he designed the original version of the carbon calculator that the free label Albert offers today. The media's climate awareness is not only reflected in the content, but also in the container, including among historic players in the audiovisual sector.
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Radio France has just announced its environmental shift, and France Télévisions and its German partner WDR launched NOWU in 2021, a new interactive digital offering to enable young Europeans to become actors in the face of tomorrow's major challenge. But in contrast to these initiatives, we are also seeing more and more greenwashing maneuvers around the zero carbon objective. "Greenwashing is the new climate denial ," said Laurence Tubiana, director of the philanthropic group European Climate Foundation. NOWU Logo NOWU Logo Responsible digital transformation, the prisoner's dilemma Deceleration, decline, disconnection – should we take away smartphones from young people? Researcher Jean-Paul Maréchal has described the “planetary prisoner’s dilemma” : Faced with the growing threat and the increasing warning signs, one conclusion is clear: we all have a collective interest in stemming the ongoing climate disruption.