Do you already know our free content marketing checklist?

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All types of customer support are suitable for this, such as product literature, customer seminars and events, a customer academy and a customer community (e.g. forums, user groups, fan communities).

Comprehensive customer satisfaction is the goal of good customer care. Customer expectations should be met and even exceeded. Convince customers with appropriate content and specialist overseas chinese in worldwide data knowledge in content marketing. The focus of successful marketing in the B2B sector is less on emotional appeal and more on conveying knowledge, skills and references.


Content Marketing Checklist


More tips for content design
A) Key questions for planning tailor-made content

The following questions will help you assign planned content to a phase:

awareness

What topics or problems are potential website visitors who are potentially considering purchasing your product or service concerned with?
Consideration

What needs and motivations do website visitors have who are interested in your product or service?
Decision

What specific requirements do website visitors have who want to use your product or service?
After Sales

What are the needs of the customers who have already bought your product/service? What can motivate these customers to remain loyal to you? And what makes them recommend your company to others?
B) Basic rules: No advertising, no text deserts, no picture books

There are a few important basic rules that apply to all content formats, even if the content and design of these formats are different:

Information instead of advertising: Avoid advertising content and stay informative. Only in the decision-making phase of the customer journey do potential customers possibly have an interest in information about your company or your products and services. Before that, they are only interested in solving problems.