One of Zendesk’s core brand beliefs is that customer

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Coded Minds is an edtech start-up with a concise but impressive vision: "To be a revolutionary platform for educating the next generation of 21st century leaders."

7. Zendesk
Zendesk's slogan portrays the company as a champion of custom ecuador mobile database er service. Zendesk's vision is a broader outcome of championing customer service for all: a global economy powered by lifelong customers.
service is so important because it affects each and every one of us. Like Drift, Zendesk recognizes that we are all consumers who interact with businesses and often need support in doing so. By championing customer service, Zendesk helps businesses help customers—and ultimately, by improving the consumer experience, builds the economy. The vision is grand, but the logic is clear.

8. Alltech
Alltech develops agricultural products that help farmers raise livestock and grow crops to feed the world. The company’s vision explains why: “We firmly believe that agriculture has the greatest potential to shape the future of our planet.”

It’s an inspiring vision that’s especially motivating for mission-driven employees. It’s a reminder that the daily work in the office and lab contributes not only to feeding the world, but also to shaping the future of our planet. That’s why we’re here to help.

9. Nike
Nike's marketing message is always brisk and energetic. And so is their vision: “We see a world where everyone is an athlete – united in the joy of movement.” The key idea that everyone is an athlete resonates with the rest of the Nike brand.

10. Billie
Billie outlines her vision for a company that goes beyond razors and represents a larger goal: “We want to eliminate the unfair societal pressures women face, starting with double standards in shaving and body care, and celebrate the infinite ways women can look, feel, and be in the world.”

The best part is that this purpose also appears on the website and in product descriptions. The company not only announces its long-term goals, but also consistently references them.

11. Ikea
Ikea may be known for its shelves and beds, but its vision doesn't mention furniture or furnishings at all: "To create a better everyday life for the most people."

Start writing your company's vision statement
From the examples above, you can see that your vision statement doesn’t have to be complicated or long. Instead, it should communicate the long-term goal of your business and what you want to achieve. Now, use these examples as inspiration and follow the step-by-step process to get started on creating your own company vision.