Ignoring distribution channels.

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Make sure all the 4Ps are balanced. Develop a strategy where each element supports the others. Example: If you are increasing the price, make sure the product provides maximum value to the customer and the distribution channels are accessible to the target audience.
Failure to take into account changes in the market.
A marketing strategy that was successful when it was developed may become outdated over time. Competitors, changes in legislation, economic upheavals - all of these affect supply and demand.
How to avoid:
Conduct regular audits of all 4P france phone number list elements. For example, regularly review the pricing strategy and analyze new market trends to adapt the strategy in time. Use SWOT analysis to assess threats and opportunities.
Incorrect pricing.
Problems with setting the right price are the most common. Misunderstanding the needs of the target audience or being too aggressive in price reduction can cause problems with margins or perceived value of the product.
How to avoid:
Test different price categories on your target audience. Use a psychological pricing strategy: for example, a price of 999 rubles instead of 1000 may be perceived as more advantageous.
Nowadays, simply “opening a store” is not enough. The choice of distribution channels determines whether your product reaches the customer.
How to avoid:
Pay attention to omnichannel — a combination of several channels for promotion and sales. This can be a combination of offline stores, online stores and marketplaces, as well as delivery through various courier services.
Underestimating the importance of analytics.