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Good times. What exactly is Google's plan for third-party cookies in ?Last. A year ago, Google announced that it planned to stop supporting third-party cookies in the future. This year, . They have announced that they have no plans to replace this capability in any capacity. Google shared: “Today we... Clarifying that once we stop using third-party cookies, we will not be creating alternative identifiers. To track people as they browse the Internet, we won't use them in . Our products." This change is most likely due to data privacy issues (such as the Cambridge Analytica .

Scandal) and the adoption of GDPR and other related ghana number data privacy laws. They are not alone. Apple announced its . iOS (which launched in September) includes a smart Tracking Prevention feature that blocks cookies. From tracking users on websites in Safari and other browsers on iPhone. Users (and governments). People are starting to demand privacy online and this change is a shift in that direction. This means advertisers and tech platforms that rely on third-party cookie data will need to change their . Approaches. But how? What does Google's announcement about third-party cookies mean for marketing? What does it all mean?

Meaning? (signal of concern). Every time something changes, it's hard not to feel like the sky has changed. Fall. (like when Google stopped providing organic keywords or when people started working from home. And it became harder for BB companies to track leads.) Here's what you need. Be aware that yes, this will make it (a little) difficult to track users online. This doesn't mean Google will stop tracking users, and it doesn't mean you can't. For advertising targeting. Google still has several ways to track user activity.