Sprout Social Optimal Send Times screenshot

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All your scheduled posts appear on the scheduled date on the social media calendar, not just for LinkedIn.

Sprout Social publishing calendar
2. Organize and store brand assets in the asset library
With Sprout Social’s Asset library, you can store, organize and lawyer data categorize your brand assets to enable team members to stay focused and aligned with the pre-approved content available. Think of this as an internal knowledge base that’s efficient for information retrieval, fosters collaboration amongst team members and prevents loss of information.

Sprout Social Asset Library Screenshot
3. Collaborate with team members
On Sprout’s dashboard, you can collaborate with team members effectively. For instance, you can set up approval permissions for collaboration and approval before publishing a post to your LinkedIn page. You can also tag your messages to group and categorize posts based on your workflow.

Screenshot of Sprout Social publishing workflows
4. Track and analyze your LinkedIn analytics
Sprout provides in-depth LinkedIn analytics to assess the effectiveness of your LinkedIn marketing efforts. You can track data on engagement, keep tabs on follower growth, learn about your audience and monitor post performance for organic and sponsored posts. Generate comprehensive reports or create customized reports to track specific metrics that matter most to your business goals.