Social media algorithms by platform

[shaownhasan]

Every social media platform has its unique algorithm for content curation and display. These platforms look for specific ranking signals to discern user preferences. Let’s explore some social media platforms and their platform-specific rank signals to keep in mind.

Twitter algorithm
The Twitter algorithm is an AI-powered algorithm doctor data designed to curate content based on the user’s interests, preferences and past interactions rather than chronologically. According to Twitter, their algorithm looks through about 500 million daily Tweets to display only relevant ones on your timeline.

In 2023, the updated Twitter algorithm considers:

Location and language: Twitter shows you content based on your location, especially in their “Trends for You” section.
User interactions: Content is recommended based on your activity, including who you follow and interact with.
Engagement level: Tweet popularity is determined by user engagement metrics such as likes, Retweets and replies.
Relevancy: The relevance of a Tweet is based on the keywords used, the user’s interests and previous interactions.
Recency: Recent Tweets hold importance, especially in the “Trending Topics” and “What’s Happening” sections.
Profile Reputation Score: Active profiles engaging with others gain higher visibility; Twitter also uses TweetCred, a PageRank algorithm, to rate a profile’s credibility based on its followers, past activities, safety status and device usage.
Similar accounts: Profiles are categorized based on the niche or topic discussed.
Facebook algorithm