Lazy loading has become increasingly popular, especially since native browser support became available . Many CMS frameworks, including WordPress, now include lazy loading for images by default.
When lazy loading works properly, images or other content appear in the viewport the visible portion of the web browser when they are needed. When something goes wrong, the content doesn’t load correctly and isn’t visible to search engines.
The easiest way to audit lazy-loaded content is to use Google’s URL Inspection tool . After inspecting the page, check the screenshots and HTML to make sure all images are loading correctly. For the more technically minded, Google provides a Puppeteer script that uses a passive Chrome .
Support paginated loading with infinite scrolling
Like lazy loading, infinite scrolling is good for user croatia mobile database experience, but not so good for search engines. If not set up correctly, it can hide information from Google.
The correct way to implement infinite scrolling is to use paginated loading , which means the URL changes as the visitor scrolls down the page. This allows users to share and bookmark specific pages of your content, and allows search engines to index sections of your content. Google recommends using the History API to be notified of your paginated loading, which tells the browser when to update the displayed URL as the user scrolls.
Updated Date
Adding a publication date to your content is unlikely to directly impact your rankings, but it can have a significant impact on your click-through rate and user engagement signals. Google displays the date directly in search results, which can influence users to click.
If you choose to display a date, many SEOs will choose to display the date it was last modified or last updated to show readers that the content is fresh and relevant. For example, instead of saying "published on," you can say "last updated"—as long as the information is true. Google knows when you actually updated your content, so you can't fool them if you try.