Now more than ever, journalists look to experts in their field for advice and guidance to educate their readers.
Sit down with product or service experts within your business and discuss with them what your audience needs to know, common questions they might ask, or trending topics to watch out for.
Share tips and advice with journalists, build rapport with them, and you may be able to consistently gain links and coverage along with other strategies, as they’ll be more likely to come back to you when they write about similar topics in your field.
In many cases, you can predict what journalists will be finland mobile database talking about at certain times of the year, making it easier to plan an expert insights pitch calendar to help you plan what to send and when.
For example, check out these sleep tips from Kally Sleep, which landed on House Beautiful.
All you need to get started with this strategy is insight from someone who can offer advice or guidance which goes beyond what shows up when you run a simple Google search… remember that. Share tips with journalists, feel free to collaborate and help them write engaging articles.
Where possible, create a blog content to go alongside this to increase the reach of that link rather than mentioning the brand.
5. Product PR
Product PR often feels like it very much falls into the hands of traditional PR.
But the truth is, the lines start to blur and your product or more specifically, the deal or story surrounding your product can help you earn links.