It seems that most people searching for this term are in “buying mode.” So Google tries to match it with pages that offer help for buying a 3D printer.
Interestingly, one 3D printer manufacturer ranked high in the guide: Formlabs. It found ways to optimize its existing content to rank as high as possible in the SERPs.
It’s a mix of a 3D printer guide and a product category page.Formlabs' guide and product category page
It is titled "3D Printing Guide: Types of 3D Printers, Materials, and Applications."
It provides some basic definitions, explains the process bahamas mobile database of 3D printing, shows some types of 3D printers, gives some tips on how to choose a 3D printer, etc. That’s pretty much everything you’d want to know.
But at the same time, the only 3D printers you see are Formlabs products. Best of all, they’re the first thing you see before you scroll down to the guides section.
From a navigational perspective, this is Formlabs’ primary product category page. Therefore, anyone linking to the various Formlabs 3D printers would have to link to this page, most likely with some variation of the “3D printer” anchor text.
Additionally, this page acts as a content hub , spreading “links” to other parts of the Formlabs website.
What is the impact of all this from an SEO perspective?
This page is optimized for one high “business potential” keyword: “3d printer”.
Since there is a topic “3d printer” for this keyword with higher search volume and the same search intent, it ranks for that keyword as well.