Activity-based key results often begin with verbs such as initiate, create, develop, deliver, build, make, implement, define, release, test, prepare, and plan.
Measures the value delivered to the organization or its customers. Value-based key results measure the outcomes of successful activities.
The following examples of key results in the first section are all value-based:
Increase Net Promoter Score from X to Y.
Increase the repurchase rate from X to Y.
Keep customer acquisition cost below Y.
Reduce revenue leakage cancellations from X% to Y%.
Increase Net Promoter Score from X to Y.
Increase average weekly visits per active user from X to Y.
Increase non-paid organic traffic from X to Y.
Increase engagement from X to Y users who complete their ivory coast mobile database full profile.
The typical structure of a value-based key result is:
Increasedecrease ABC measure from X to Y
Where X is the baseline where we started and Y is the target what we want to achieve. Using a "from X to Y" model is better than writing a percentage change because it conveys more information.
Compare these two options:
A Increase NPS by 20%.
B Increase NPS from 40 to 48.
Option A can be confusing because it’s hard to tell how ambitious the goal is. Are we talking about increasing NPS from 5 to 6 or from 40 to 48?