How does one make it to the top step in the Swiss media landscape? A look at the most recent appointments reveals something astonishing. Firstly, one should not be considered a candidate. That is fatal. Just ask Hanspeter Rohner. For both the top job at the Sonntags-Zeitung and the position of General Director of the SRG, all the candidates mentioned in the press failed. To everyone's amazement, people were chosen who had never even been mentioned in the slightest.
Coincidence or blindness of the observers? I thailand rcs data suspect the latter. The so-called experts and insiders simply went through the short list of the usual suspects. Or they stubbornly concentrated on the requirements profile that had even been published for the top job at the SRG. But in doing so, they got tangled up in the undergrowth.
Criteria that were only on the secret agendas of the decision-makers also proved to be extremely important. And these were above all personal preferences and compatibility with themselves - the people who pushed the buttons. Secondly, at the dawn of the multimedia age, you have to be the type of communicator who has definitely made a name for himself in electronic media. This provides added value that is becoming more and more indispensable the longer you go.