There has never been a comparable self-exposure in the Swiss media landscape. Hanspeter Lebrument, with whom I have been at loggerheads for years, presented himself in a portrait written by Benedikt Neffin the Basler Zeitung in a completely unusual way. While other big business figures try to present themselves in the most positive light possible and hire expensive media departments to do so, Lebrument presents himself as a disgusting man, a malicious trickster and someone who has no ties - and as someone who has obviously made it so far up that he can loudly proclaim it himself.
This form of negative self-portrayal is saudi arabia rcs data probably the highest form of narcissism. Although he has many enemies, as explained in the portrait, he has no friends. "I don't have any, why do journalists always ask about it?" he explains to Neff.
"He can be very unpleasant. Sometimes he hears himself talking and is amazed at what a disgusting wretch he can be." Lebrument then explains the coup that brought him to the top of Südostschweiz Medien. When one of the two owners, the Gasser brothers, died, he immediately became active as manager of his shares. Original soundtrack Lebrument: "And then I made an indecent move, I told the younger Gasser that I would not pay a cent in dividends."