Even if you offer a method or a service, you sell through your personal charisma and your professional identity. This identity - everything that you radiate and reveal about yourself in a professional context - determines your communication. All media, all texts, all measures should feel to the recipients like direct contact with you. Everything should resonate at the same high level. Everything should be as convincing and convincing as you are in your personal appearance.
At the same time, special circumstances must be taken into account. For student data example, your network contacts expect you to act personally on social networks; that you write your own blog; that you answer messages yourself. This can only be achieved with an excellent strategy so that it is affordable in the long term.
Budget your time and marketing costs.
Successful content marketing with Dr. Kerstin Hoffmann: Invitation to the Facebook group
Are you a consultant, trainer, speaker, coach or expert in a special field? Do you need customers and orders? Do you want to become known and increase your market value? Then come to the Facebook group , which is about content marketing using the method of Dr. Kerstin Hoffmann.
The method is particularly suitable for you if you want to get to grips with content marketing and develop a successful strategy; or if you want to thoroughly review your existing content marketing.
In the group you can ask questions to Kerstin Hoffmann and like-minded people and exchange ideas with others. Membership is of course free.
Click here to go directly to the group .
The company goals are your goals
The business goals, which always form the basis for a communication concept, are very closely interwoven with your personal goals and your life plans. A company boss in the manufacturing industry, for example, can plan an increase in sales and at the same time take a break for himself if he manages to distribute tasks to others - however difficult that may be in individual cases. A coach can of course also train employees who work according to his method. But as a rule, he or she is first and foremost in demand and, even if he or she delegates individual tasks, always remains at the forefront of sales and representation.
For example, the person concerned cannot plan more performances on the one hand and a personal sabbatical on the other at the same time. The business model would have to change for that to happen.
All of this must be taken into account in the conception and planning. Ultimately, PR is only ever the ticket to the company's goal. And for sole proprietors, especially in the industries mentioned, they always have to be on the train themselves.