The employer value proposition is a promise of benefits that is given to current and future employees. It also expresses the strengths of your company .
In order to develop an EVP, you should know exactly what the strengths and weaknesses of your company are. Conducting an employee survey can help you with this. This is an efficient way to get authentic statements from your team that reflect their strengths and weaknesses. Short surveys or checklists to tick off are sometimes enough to get an idea. It is also important to survey employees who want to leave the company or who have already left.
Possible questions:
Why did you choose us as your employer?
What motivates you to work for us?
Give us three reasons why you enjoy working with us.
Name three things you would change about your current work situation.
Once you have found your unique selling point, you jordan phone number data now need to keep the value proposition formulated in it in order to retain existing and new employees in the company.
Examples of an appealing EVP:
harmonious working atmosphere
Flat hierarchies
Self-organized work
training opportunities
Flexible working time models
company picnic
Meet your ideal candidates and target group: Possible at a casual company brunch
Step 3: Meet your target audience
In order to develop a meaningful employer brand with a unique selling point, we recommend that you take a close look at your target group . An appealing EVP can only be developed if you know which potential candidates you want to address.
Once the target group has been defined, you should actively contact them. Be it at universities or college fairs, on career websites or on social media channels. Through personal or virtual conversations, you can learn more about the needs, wishes and approach of the target group. The advantage : You already make initial contact with potential applicants.
play chess
Analyze your competition, don't copy them!
Step 4: Analyze the competition
Even though we generally advise against copying other companies' strategies, it is still useful to take a look at your competitors. After all, you only know how to stand out from the crowd when you know what the crowd offers its employees.
Look at the various channels of different competitors - career websites, social media channels , brochures and videos. This will help you see how these companies position themselves as attractive employers, what added value and benefits they offer and how transparently they visually present impressions of everyday working life. You shouldn't copy these things! Instead, see what sets you apart from others as an employer and what added value you can offer your employees.