The phrase "data guides marketing

[rifattryo.ut11]

Don't argue with me, you are right. Let me briefly introduce the data development, governance, and analysis products that I am responsible for. These products are mainly for big Ks. The decision-making chain is long and the key Ks are relatively high. Pure technical products cannot provide new users with free product trials. The overall transaction cycle is extremely long, resulting in very high customer acquisition costs in the short term. The biggest reason for choosing to invest in private domains is to activate old leads at zero cost, stimulate stock conversions, and reduce the overall customer acquisition cost.



Next, I will share the practical experience italy phone number list summary: In theory, the construction of private domains should run through the entire user life cycle, starting from the user introduction period, and attract potential users to the enterprise private domain pool through various channels (, WeChat communities, sales WeChat, WeChat public accounts, etc. ).According to the different stages of users, we use community operations, content marketing, user services and other means to strengthen user stickiness and promote user activity and conversion rate. Due to the complexity of our product conversion cycle, follow-up links and personnel, we pay more attention to the end when doing private domain.



"Don't be greedy for more and more." And based on cost considerations, we further reduced the investment in pushing existing leads with SMS, and focused the private domain more on the WeChat ecosystem "official accounts, corporate micro-blogs, communities, and mini-programs." We sorted out three core issues of concern and made targeted investments. How to make more public domain traffic flow into the private domain? The largest source of public domain traffic for the product is the official website. As a carrier platform for public domain traffic, a series of private domain drainage work should be done.