The means to an end in online marketing is also called marketing automation . But what is this buzzword actually all about and why shouldn't you do without it in order to increase your sales?
What you can expect in this article:
Why do you need marketing automation?
How does marketing automation work?
Lead Management and Lead Scoring: Ready to Buy?
What is marketing automation software?
email marketing automation
Automated social media marketing
Messenger marketing using chatbots
Conclusion
Why do you need marketing automation?
As a marketer, you are faced with a variety of challenges bolivia phone number data in your day-to-day business. You need to use sophisticated content marketing and SEO strategies to attract the right website visitors, get in touch with interested parties, filter out potential customers and develop good timing for their willingness to buy. An undertaking that can consume a lot of time, effort and money.
While aggressive advertising campaigns may have achieved their goal years ago, sales channels are now much more complex. In the age of the “Hyper-Empowered Customer” (HEC), the difficulty lies in constantly adapting to the expectations and purchasing behavior of ideal customers and asserting oneself in the pool of competing companies through efficient strategies.
What is a Hyper-Empowered Customer (HEC)?
We are all Hyper -Empowered Customers (HEC) : The increasing technological sophistication of our everyday lives influences our consumer behavior and increases our expectations. We actively make our purchasing decisions based on critical internet research.
This is where marketing automation comes into play!
Specifically, the tools of this software-supported method help you to identify interested parties in their search for solutions or products, generate potential cus