The first step is to plan what content you want to use to attract potential customers' attention in the future. Always remember that the customer is the focus. To develop a meaningful and effective inbound strategy , first ask yourself:
What problems does my target group have?
What is the goal of my ideal customer?
Why hasn’t my ideal customer achieved his goal yet?
What does my target group like to do?
What mini-problems can I solve with my content?
The form in which you publish content is up to you. For example, you can write blog articles. Blog articles are particularly useful if you want to generate a lot of traffic via search engines. In order to achieve this, however, you want to optimize your articles for the search engines. SEO (Search Engine Optimization) plays an important role here.
SEO as a component of content marketing
Use SEO measures to attract the target group that is really interested in what you have to offer. | ©Shutterstock
When choosing a suitable medium, be sure to look at the qatar phone number data wishes and needs of your target group. Do your ideal customers like to read? Or do they prefer to listen to podcasts while traveling by train? Do they like to watch videos?
Tip: If you have already built up a small customer base, use surveys. Simply ask people who have already bought from you about their preferences.
Spread your content on social media
Social media: Make sure your content gets seen. | ©Shutterstock
Use your social media channels to promote your content . Even the best content won't help you if no one consumes it. Have you been doing content marketing for a while? Then go ahead and make the effort to publish old posts again on social media.
Generate leads for your business
Leads are potential customers who have already expressed interest in you, your company or your product - for example by signing up for your newsletter or downloading a lead magnet.