For example, you can further qualify your leads for sales by regularly sending them relevant content . This can be blog articles, podcast episodes or even videos. It is important that your content helps your target group, arouses curiosity or cleverly positions you as an expert.
If you sell package holidays, you could use a newsletter to send your leads weekly travel tips. To create desire, you can use heavenly photos of beaches, hotels or exciting tours.
An executive coach could use a nurturing sequence to convince leads that they are with the right provider.
An example
In the first nurturing email, a managerial coach could write how guatemala phone number data he got into his profession. In the second, he could write about the typical beginner mistakes he sees young managers make. In the third, he could tell the story of a former client and how he managed to become more successful with his help. In the fourth email, he could then explain what he does differently than other coaches in this field. And in the fifth email, he could invite his readers to arrange a non-binding initial consultation.
Conclusion on Lead Nurturing
With lead nurturing, you can use automated emails and personalized content for your target group to ensure that your potential customers get to know you and your company better. This "getting to know you" phase greatly increases the likelihood that your leads will become customers. Use your nurturing sequence to provide added value, arouse curiosity and position yourself as the ideal provider in this area.